Islamic Clothing Designer

MODERN ISLAMIC CLOTHING DESIGNER : ARTIZARA

One of my goals is to create my own line of Islamic clothing in the future, inshallah. I love the behind-the-scenes side of fashion just as much as I love the clothes, so last week I caught up with Helen of Artizara.com to find out more about their modern Islamic clothing brand and to find out what they’ll be bringing to the hijab fashion world this spring.

WE LOVE HIJAB: Where did the name Artizara come from?
ARTIZARA: The Artizara name was a brainstorm by the co-founders of the business, friends and neighbors Sarah Ansari and Asra Razzaque.


WE LOVE HIJAB: How would you describe the “Artizara Woman”?
ARTIZARA: The Artizara woman is enlightened, socially conscious, interested in the world and active in her community. She understands that the world is a very small place and that we are all alike in many more ways than we are different. The Artizara woman enjoys world style and dresses modestly since she is a believer that a woman’s worth lies in her intellect, not in the shape of her body. She understands that women form half the intellectual capital of humanity, and that they have a very important role to play in the progress of society; whether their sphere of influence is the home, their place of education, their work, or the broader community.


WE LOVE HIJAB: What is the biggest influence for choosing the clothes in your collections?
ARTIZARA: Inspiration can come from anywhere… Islamic art and heritage is a big influence, interpreted in a fresh contemporary way. We also keep an eye on mainstream fashion trends in terms of color, cut, texture and form, but add certain touches to the garment that truly make it unique and special.

Wearability and practicality is a big consideration. Every piece we design should be something we ourselves would buy, our friends and family will buy, and would recommend to others. We design each piece with the goal that it should never hang in your closet; you should get lots and lots of wear out of it, dress it up or down, wear it for work and play, at home or at a night on the town.


WE LOVE HIJAB: What is your dream for the Artizara brand? Where would you like to see the company go in the future?
ARTIZARA: We have big dreams for our little company! In a very broad sense, We would like the Artizara brand to represent in its products, all that is beautiful in our rich and ancient Islamic heritage.


WE LOVE HIJAB: What can we expect from Artizara this Spring/Summer?
ARTIZARA: This season’s collection is all about soft fabrics, relaxed and easy silhouettes that let the body breathe and move, yet look smart and dressed up.

Practicality was a big design influence this season, as was a mindset that in these tough economic times, every Artizara piece you buy, should earn its keep!

We have added functional, concealed pockets to many of our tops as we realize that life’s busy and sometimes its just no fun to fish about in your purse for those wayward keys or that cell phone!

Clever details like detachable sleeves, give the wearer different options to wear the same top, adding value to your purchase.

Coordinated scarves have been designed with every piece, and we’ve put together many ensembles, for those of you who’d rather not spend time putting together that “put together” look!


WE LOVE HIJAB: Why do your customers love shopping with you?
ARTIZARA:

[As one customer, Anbreen, wrote:] I just wanted to let you know that I have received my order and really love the shirt and the scarves too :-) Also, the packaging was done very professionally and overall this was a really pleasant shopping experience. The clothes are very nice quality and I’ll be ordering some more and recommending to my friends as well :-) Thank you again.

HAVE YOUR SAY!
Have you ever purchased anything from Artizara? What was your experience like with them and would you recommend them to other hijabis?

Posted in hijab fashion, hijabs, islamic clothing stores, modern islamic clothing
Tagged as: hijab fashion, hijabs, islamic clothing stores, islamic fashion, modern islamic clothing

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